A Product Design case study on building a flexible streaming platform that balances custom branding with consistent usability

⚠️ Disclaimer

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Due to NDA restrictions, this case study only covers the high-level design overview. Specific client flows, detailed design process steps, and final screens cannot be disclosed.

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🎯 The Challenge

Mobiotic needed a scalable solution to launch OTT platforms for multiple B2B clients:

• Template-based OTT UI that works across different brand identities
• Flexible branding system (colors, logos, typography) without breaking usability
• Cross-platform consistency across Android, iOS, Web & Smart TV
• Faster go-to-market while maintaining quality standards

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My goal: Design a unified, modular system that delivers custom brand experiences while maintaining familiar streaming app usability.

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👥 My Role & Impact